Theories – Copy Cat theory/desensitisation theory/cultivation theory

Theories – Copy Cat theory/desensitisation theory/cultivation theory – describe and find examples for each from media texts



Copy Cat or Modelling Theory:

The copycat theory relates to something publicized in the media that creates a lot of attention, causing other people to imitate in order to gain the same level attention. The well known example of this is copycat murders, suicides and other violent acts that come with no other motive other than attention, caused by seeing the same acts in the media, be it film, television or books.


Desensitisation Theory:

Desensitisation is the belief that because there is so much violence shown in the media, people have less of an emototional impact to violence and feel less sensitive towards it. For instance, if you watch a lot of violent movies, you will not feel as upset about the violence than you would have if you hadn't watched a lot of violent movies. But does consuming violent media make you feel less sad about real life violence?


Cultivation Theory:

Cultivation theory is about how people's attitudes and beliefs are impacted by the media, rather than just behaviors. For instance someone who watches a lot of violent movies may have a darker and unrealistic outlook on the world, thinking that there is more violence in their community than there really is, whereas someone who doesn't watch as many violent movies may have a more realistic view on the world.