For my advanced portfolio my group decided to produce a short film within the genre of road safety awareness. When doing research, which was very important as it was a genre I was quite unfamiliar with, we looked into road safety awareness adverts like the TH!NK adverts. Because our production would be a short film and not an advert, we realised the narrative structure would be very different and would link more to Todorov’s theory of equilibrium. This means simply that everything would be as normal, then an event happens (the crash) and then there would be repercussions of this. This was a challenge as it was something that the group was unfamiliar with due to it being a style within the genre that had not yet been explored. However we wanted to go ahead with it because we believed it would be very effective and striking to the audience, which was the impression we wanted to create on the audience. We could have chosen a more simple, linear style or narrative but thought this would be more effective.
We chose to use no dialogue which is a very simplistic approach but we believe it is very effect because words may have taken away from the action and the message being portrayed. However maybe it was too simple and some dialogue may have added a level of interest and tension. If we had the chance to produce our short film again I would of liked to have used dialogue because I think that even though it was effective without any speech, it did seem a bit too similar to the TH!NK adverts without.
The editing we used was very well suited to the genre of our short film and I was very pleased with the outcome. From doing research we learned that we would need some special effects or editing in order to make our product eye catching and effective. We realised that we would have to explore different technologies that we had not used before in order to do this, including a slow-motion HD camera and using a rewind in editing. This worked very well, making the crash scene very effective, realistic and fitted in well with the genre. However, if I had the chance again I would have liked to use other methods of editing, like shot transitions to help the shots run smoothly which would make the overall look of the film more professional.
Our production definitely challenged conventions of the genre. Before we had made our production, the majority of road safety awareness were mainly in TV adverts, our version was a much longer short film. By making our film longer than the average adverts I believe it made more effective and made it seem more like a real life situation, putting the audience in the shoes of the people involved with the tragedies involved, ultimately making the audience feel sympathetic and hopefully more careful. To challenge to conventional form of the genre further we could of added dialogue to make the story even more realistic and would make the audience feel more involved.
To help make our audience relate to and understand our genre, we used main characters which are of the same age as our targetted audience. Making it easy for our audience to relate to the genre and theme of the film was extremely important becuase our production was intended to make people aware about the importance of road safety. I think that using a dramatic crash and showing the mum's pain when being told her son had died helped a lot to make the audience relate to the genre and really helped to get the message accross. However, to make the audience relate to the genre even more we could of used dialogue with a lot of specific slang that is associated with our audience (young adults/teenagers). But overall I think we did a good job in making our audience relate to the genre of our film as it is a theme that strongly affects the age group.
Overall I think we did a good job of applying a genre to our production and think that the audience is aware of what the genre is due to using characters, a narative structure and editing that relate to the genre. We also took that even further and challenged conventions of the genre by taking what other people have done in adverts, like the TH!NK adverts, and made it longer, making the overall outcome more effective. However, if we had used dialogue, I think it would of challenged conventions of the genre even further and would of also made it easier for the audience to relate to the genre and the polt.
To help make our audience relate to and understand our genre, we used main characters which are of the same age as our targetted audience. Making it easy for our audience to relate to the genre and theme of the film was extremely important becuase our production was intended to make people aware about the importance of road safety. I think that using a dramatic crash and showing the mum's pain when being told her son had died helped a lot to make the audience relate to the genre and really helped to get the message accross. However, to make the audience relate to the genre even more we could of used dialogue with a lot of specific slang that is associated with our audience (young adults/teenagers). But overall I think we did a good job in making our audience relate to the genre of our film as it is a theme that strongly affects the age group.
Overall I think we did a good job of applying a genre to our production and think that the audience is aware of what the genre is due to using characters, a narative structure and editing that relate to the genre. We also took that even further and challenged conventions of the genre by taking what other people have done in adverts, like the TH!NK adverts, and made it longer, making the overall outcome more effective. However, if we had used dialogue, I think it would of challenged conventions of the genre even further and would of also made it easier for the audience to relate to the genre and the polt.
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