Tuesday, 1 March 2011

Question A: 1B GENRE

Genre

Narrative structure - genre specific? what is the impact of the research and how did it effect decision to choose narative structure

Lack of dialogue - simplisitic approach? (no dialogue)

Editing - how does editing effect genre? (Slow mo to show crash)

Challenge conventions of genre ( longer version of Think! adverts?)

Challenge Representation? (not really - clothes similar, role of police, mum, kid)

How did you make audience relate to and understand the genre?

10 Commandments For Reflective Writing

10 Commandments For Reflective Writing:

  1. Focus on creative decisions informed by institutional knowledge
  2. Focus on creative decisions informed by theoretical understanding
  3. Evaluate the process - Dont just describe it
  4. Relate your media to real life media at the micro level (shots, mise en scene, etc.)
  5. Try to deconstruct yourself (this is hard!)
  6. Choose clearly relevant micro examples to relate to marco (genre, rep, etc.) reflective themes
  7. Aviod binary oppositions
  8. Try to write about your broader media culture
  9. Adapt a metadiscource (sum up)
  10. Quote, Paraphrase, Reference

Exam Section A

Question 1A:

Requires you to describe and evaluate your technical skills over the course of your production work, from foundation portfolio to advanced portfolio. The focus is for you to reflect and evaluate the way your skills have developed. You will be required to adapt your responses to one or two or the practical production practices:
  • Digital technology
  • Creativity
  • Research and planning
  • Post-production
  •  Using conventions from real media texts


Example Question (January 2010):
Descibe how you developed research and planning skills for media produciton and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills have developed over time. (25 marks)


Question 1B:

You are required to select one production and evaluate it in relation to a media concept. The list of concepts are:
  • Genre
  • Narrative
  • Representation
  • Audience
  • Media Language


Example Question:
Analyse media representation in one of your coursework productions. (25 Marks)



CREATIVITY
Compare, analyze, reflect, evaluate. For a thorough response dicuss the various stges of production focusing on decisions and revisions and their impact on the finished productions. Ensure that you also comment on the various technical skills you devloped and resources from HD cameras to the blog you used.

Sunday, 6 February 2011

Theories – Copy Cat theory/desensitisation theory/cultivation theory

Theories – Copy Cat theory/desensitisation theory/cultivation theory – describe and find examples for each from media texts



Copy Cat or Modelling Theory:

The copycat theory relates to something publicized in the media that creates a lot of attention, causing other people to imitate in order to gain the same level attention. The well known example of this is copycat murders, suicides and other violent acts that come with no other motive other than attention, caused by seeing the same acts in the media, be it film, television or books.


Desensitisation Theory:

Desensitisation is the belief that because there is so much violence shown in the media, people have less of an emototional impact to violence and feel less sensitive towards it. For instance, if you watch a lot of violent movies, you will not feel as upset about the violence than you would have if you hadn't watched a lot of violent movies. But does consuming violent media make you feel less sad about real life violence?


Cultivation Theory:

Cultivation theory is about how people's attitudes and beliefs are impacted by the media, rather than just behaviors. For instance someone who watches a lot of violent movies may have a darker and unrealistic outlook on the world, thinking that there is more violence in their community than there really is, whereas someone who doesn't watch as many violent movies may have a more realistic view on the world.

Thursday, 3 February 2011

Theorist Research (NOT FINISHED)

STUART HALL

Stuart Hall is a cultural theorist and sociologist who has lived and worked in the United Kingdom since 1951.

racial clown:

His works — such as studies showing the link between racial prejudice and media — have a reputation as influential, and serve as important foundational texts for contemporary cultural studies.


CHOMSKEY

Avram Noam Chomsky is an American linguist, philosopher, cognitive scientist, and political activist. Chomsky is well known in the academic and scientific community as one of the fathers of modern linguistics,[and a major figure of analytic philosophy. Since the 1960s, he has become known more widely as a political dissident and an anarchist, referring to himself as a libertarian socialist. Chomsky is the author of more than 150 books and has received worldwide attention for his views, despite being typically absent from the mainstream media.

relationship between profit seeking media and govts:

He has argued that the mass media in the United States largely serve as a propaganda arm and "bought priesthood" of the U.S. government and U.S. corporations, with the three parties intertwined through common interests. In a famous reference to Walter Lippmann, Chomsky along with his coauthor Edward S. Herman has written that the American media manufactures consent among the public. Chomsky has condemned the 2010 supreme court ruling revoking the limits on campaign finance, calling it "corporate takeover of democracy

This relates to...

60s 70s 80s culture presentation

Check out this SlideShare Presentation: